Preview dialing – Court rules not manual enough for TCPA compliance

As the walls close in on dialing systems, a recent ruling by federal court emphasized the need for the FCC to clearly define what “human intervention” truly means. In this ruling, the court asserted that a human clicking a single button to make an individual call to a mobile phone on a software that has the capacity to auto-dial is in violation of the TCPA. For a more detailed analysis of what that means, read on.

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Another gold star for For-Profit Education

In response to all of the attention Congress focused on for-profit education, the state of Minnesota launched its own internal fact finding mission, looking into their for-profit and state run two year colleges. The results of this review were posted last week by the Minnesota Office of Higher Education.

What they found confirms what for-profit institutions have been trying to tell everyone since all of the recent legislative attention began: For-profit education works.

At the conclusion of their study they found, “Students attending one of Minnesota’s for-profit institutions are as likely to be employed one year after graduation as students from public two-year institutions, but pay more for tuition and accumulate more debt than their public-school counterparts. They are less likely to default on their student loans than students at Minnesota’s public two-year institutions. Additionally, median income levels among for-profit students are higher than public two-year students.”

Congratulations to the schools in Minnesota.

Click here for the full Minnesota Office of Higher Education Study.

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FCC Amendments and For-Profit School Recruitment – Compliance is Critical.

Mitchell Roth, one of the industry’s leading experts in Communications law recently published an article articulating what schools need to know to stay compliant with these new regulations. His insight provides critical knowledge schools and agencies must understand in order to continue with recruitment advertising and calling.

Earlier this year, the Federal Communications Commission finalized amendments to its regulations implementing the Telephone Consumer Protection Act. Once fully effective, these amendments will further restrict the manner in which for-profit schools can initiate recruitment calls to the cell phones of past, current, and prospective students using both live operators and prerecorded messages, transmitting prerecorded recruitment messages to landlines, and provide further limitations on the practice of abandoning outbound calls. For-profit schools and marketing partners that do not implement new internal practices to ensure compliance with these amended regulations could be exposed to governmental fines and class action lawsuits.

Continue reading…

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Ever wonder how a business can effectively use Twitter?

You are not alone. So much so that Twitter on Monday re-launched its “Twitter for Business” page. Whether you are just curious to see how some brands are effectively using Twitter or want to see if using Twitter is the right channel for promoting your company, they’ve including a comprehensive overview of everything Twitter for businesses. If only other channels would be so helpful… It’s definitely worth checking out if you’ve ever considered Twitter for your company. http://goo.gl/X2vI4

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In Support of For-Profit Education

Finally, recognition that for-profit education has a definitive place in our country. These schools provide needed education and job training to a large population of students who are traditionally underrepresented and/or unsuited for a public university system or private college education. Recognizing this tremendously valuable contribution to our society is the first step in a positive direction.

We encourage you to continue reading… http://www.manhattan-institute.org/html/ib_20.htm

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The FCC, the TPCA and the need for more answers

October 16, 2013 marks the date the FCC has declared the TCPA will now be enforced in regards to calling mobile phones from any device that has the “capacity” to act as an auto-dialer.  What does this mean exactly?  No one is truly clear on this and many petitions have been filed to get the definition clarified.  A great summary of these petitions has been provided in a memo by Roth Doner Jackson PLC.

If you are interested in reading the full copy of the US Chamber of Commerce’s support of GroupMe’s petition, we’ve included it here.

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FAPSC Presentation Sneak Peak!

Avoiding Regulatory and Legal Pitfalls from Internet Marketing & Advertising

Colleges of all types increasingly rely on the Internet to reach students remotely whose interests and career goals meet the educational services provided by the institution. Similarly, the Internet is a powerful and desirable research and comparison shopping tool for consumers.

However, increased use of Internet marketing has created a highly visible and highly fluid public medium of communication that has attracted the attention of policymakers and student advocates alleging instances of over-aggressive and misleading recruitment tactics.

We hope that you will join us as we discuss this topic at the annual FAPSC Conference in Miami, July 25th @ 2:10pm.  If you can’t join us, please browse the downloadable PDF of the presentation and feel free to weigh in with your thoughts.

FAPSC Presentation Sneak Peak!

Posted in Industry News, Internet Advertising | 1 Comment

APSCU vs. Duncan- Court Ruling Summary

We wanted to share this very important and easy-to-read explanation of the APSCU vs. Duncan court ruling regarding misrepresentation, incentive compensation, and online requirements.

Click here for the complete article.

Thanks to our legal partners at Ritzert, Leyton PA for summarizing this important ruling.

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MDT Bowls for Big Brothers Big Sisters

It’s safe to say that bowling doesn’t quite make the list of MDT’s core competencies, but when it comes to supporting a good cause, we’ll be there! MDT showed their support for the Big Brothers Big Sisters program on Monday night by sponsoring 3 bowling teams for their “Bowl for Kids Sake” event. Thankfully the event’s success didn’t hinge on our bowling prowess. Thanks to all who supported the event!

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The State of Internet Lead Generation

The world of Internet lead generation is changing faster than ever. Mitch Talenfeld, MDT’s President and Owner, sat down to discuss the rapidly changing Internet landscape with Career Education Review’s Cheryl Hentz. Check out the full article on The State of Internet Lead Generation!

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