Been holding off on making mobile advertising a priority? It may be time to add a campaign to your “test” budget. Check out this recent article, Mobile Reach: Smartphone Penetration Hits 44%, and let us know what you think.
Have you finished planning your 2012 advertising budget? If so, you probably spent a lot of time asking yourself, “What’s the most efficient way to reach my target market?”
Fifteen years ago, that question was a comparatively simple. Your choices were basically between TV, Radio, and Print. Today, in the ultra-fragmented media landscape, that question has gotten a lot trickier to answer! In addition to the “traditional” media options, there’s a whole new world of online opportunities that focus on social interaction. The following graph, published by Thomas Baekdal, is a great illustration of how media channels have evolved since the dawn of the industrial revolution.
Source: http://www.baekdal.com/analysis/market-of-information/
Interestingly, we seem to have come full circle: from the social media of the local marketplace to social media of the virtual marketplace. To complicate matters, these new media opportunities often cater to very specific interests, making it difficult to speak to a large audience.
Is the world of media only going to become more fragmented? Are we headed back in time to a world without Mass Media where information is primarily shared socially through online “marketplaces”? There is no denying the trends. How do you believe these changes will affect the advertising of your business and how do you plan to take advantage of these opportunities? Check out this article from the Economist, The end of mass media: Coming full circle, and let us know what you think below.
