Monthly Archives: January 2012

Time to Put Mobile Advertising to the Test

Posted on January 19, 2012 by MDT Direct

Been holding off on making mobile advertising a priority? It may be time to add a campaign to your “test” budget. Check out this recent article, Mobile Reach: Smartphone Penetration Hits 44%, and let us know what you think.

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The Increasing Challenge of Ad Placement During the Decline of Mass Media

Posted on January 9, 2012 by MDT Direct

Have you finished planning your 2012 advertising budget?  If so, you probably spent a lot of time asking yourself, “What’s the most efficient way to reach my target market?” Fifteen years ago, that question was a comparatively simple.  Your choices … Continue reading →

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